Your landing page is likely to be the first interaction your visitors have with your company. It’s important to make a good impression with your landing page so that you can make a sale. Our guide to creating a landing page that converts in 2023 will help to solve your problems. Your landing page should be able to hold the visitor’s attention, wow them, and show that you have a solution to their problem.
Although every landing page should be catered to the customer’s needs, there are some general practices you can follow to make your landing pages effective. One such practice is mobile optimization or making sure your pages can be easily accessed and function well on mobile devices. This is important because more and more people are using phones and tablets to access the internet, and if your pages aren’t mobile-friendly, you could lose potential customers.
Introduction to Landing Page
A landing page is a web page that’s been specifically designed to guide visitors who click on links in your email, ads, or other promotions to the right place for converting them into customers. Your landing page should have one or more calls to action (CTAs) like:
- Tells the visitor what you want them to do next
- Such as signing up for a free trial
- Buying a product
- Downloading a white paper
Importance of creating effective landing pages
What landing page can do for your business? With a focused design and copy, you can create a powerful landing page that drives results. A good landing page can do wonders for your business. Let’s take a look at the effective benefits of landing pages:
- Increase your conversion rate
- You can better target prospects
- Track metrics accurately
- Take advantage of co-branding and SEO opportunities
Things Help To Launch Landing Page That Converts
Try to keep it simple
If you want to make sales, write content that directly explains why the visitor should purchase your product. This way, they can quickly and easily fill out the information they need without getting frustrated and leaving your page.
- Actionable landing pages are key to achieving the goal you have for your visitors
- Keep it clear and concise so they can understand why your product is worth their money.
- If you want the visitor to fill out a contact form, get straight to the point by including only the most necessary fields.
Include calls to action
When you’re creating a website, it’s important to have a clear call-to-action (CTA) for your visitors. Whether you want them to buy something from your site or sign up for a webinar, your CTA should be easy to find and follow. You don’t want potential customers to get frustrated and leave your site without taking the action you want them to.
The user experience should be your first priority. Don’t frustrate your visitors by making them search for what they want. Keep your content clear and easy to follow, so they can find what they’re looking for quickly. This ties in with your call to action: A well-designed, uncluttered page will make your CTA easy to spot and entice visitors to take the action you want them to take.
Create Variation of Lading Page
Try to create more variations for testing purposes and notice which one improves better. It is the best way to get viewers’ points of view on which one they prefer. Put more effort into that page that receives more high conversions and positive feedback.
Give away some FREE Resources
Far too many people simply ask people to join their mailing list and nothing else. While this might work to a certain degree, it sure as hell isn’t the best practice for growing your email list. You need to give them an awesome reason to sign up.
Email addresses are precious these days and people no longer give theirs away willy-nilly. They want STUFF! So, your landing page should be you offering something awesome and valuable to your visitors in exchange for their email.
Always keep it short
The main difference between a landing page and a sales page is the amount of content on them. Sales pages tend to belong, with a whole host of details that aid in making a sale. But landing pages for freebies don’t need that much content just keep them short and sweet.
If your visitor rocks up on your landing page and is greeted with a ream of content that looks like War & Peace. They are going to bounce! They don’t have time to read all that fluff just tell them what the freebie is and focus on the BENEFITS they will get from it.
I will go into the importance of showcasing your benefits a little further down. You also need to make sure all your main content is seen before the fold on your page again. I go into this important point further down, so keep reading.
Things to avoid
- Try and keep your landing pages easy to read
- Don’t make your content overly professional or “too clever”
- Don’t use words and phrases that made no sense.
- Keep your content short, sweet, and to the point.
Focus on the benefits
As with normal sales pages, you must focus on the benefits of your freebie on your landing page. The benefits are what will make people sign up in a flash … if you don’t focus on these then most people won’t see what your freebie will do for them and bounce off your landing page quickly as a flash.
As mentioned before don’t fall into the trap of writing a mountain of content here, just choose 3-5 main benefits and hammer these homes! For each of those points, you would want to say WHY these are important for your audience. Different audiences will have different reasons why those benefits of important.
- If your audience is stressed-out parents, then having a better memory would mean no longer feeling embarrassed at the school drop-off because you forgot your kid’s school lunch for the 4th time this week.
- If your audience is female entrepreneurs … then having a better memory would mean being able to retain all the information they are learning on that course they just invested a butt-load of money on.
Get your page layout right
As mentioned before, landing pages do not need to belong with a stack of content in them. All the key points of info and the sign-up box should be front and center and the only thing people see when they first land on your page.
- All the key info needs to be BEFORE the fold of your page. Before the fold means, the area of the screen that is visible before someone starts to scroll down your page.
- When it comes to landing pages, most people do not scroll past the fold. So, it’s vital you have your key points and your sign-up box in this section.
- You can then go on to add more information about your freebie or yourself below. This isn’t necessary, it’s a personal choice.
Graphic and images
Everyone likes pretty things and your landing page shouldn’t be any different but don’t fall into the trap of making it look like a hot mess with distracting and unnecessary stuff all over the place.
When creating your landing page, remember to keep it on-brand. Use your brand colors, fonts, and logos. This will help your visitors get to know your brand and get a “feel” for you.
Make sure any graphics or images are relevant to your freebie. Don’t be adding random pictures of a cute dog just because you liked it. if your freebie is about meditation. Keep them relevant.
Monitor your numbers
This isn’t a particularly sexy or interesting tip but it’s VERY vital to landing page success! You have to know your numbers! What numbers am I talking about? We need to closely monitor how many people are actually going to your landing page and how many of those visitors are actually saying “hell yeah” and signing up.
Don’t change a million and one things all at once, or you won’t be able to figure out what changes actually worked. Know your numbers!!!
Creating a successful landing page in 2023 requires some key steps to ensure visitors are compelled to take the desired action. You must consider the needs and desires of your leads from their point of view to craft a page that connects with them. Experimentation is necessary, as no two audiences will be exactly alike. By utilizing empathy and keeping these tips in mind, you can create an effective landing page that converts more leads than ever before!